My husband has an obsession with brands. It is something he thinks about a lot. He is very
picky specific about what brands he will buy and wear, and very hard to shop for. Over the 30+ years we have been together I have learned some "rules" that will make for more successful birthday and holiday gift shopping. Made in Italy - to him that means quality. Clothing, sunglasses, shoes, pretty much anything 'Made In Italy' is a winner. German made = precision craftsmanship, take a guess at what car he drives. Made In China - personal conviction will not allow him to knowingly purchase anything Made In China.